10 Fast Ways to Get and Improve Your Site’s Conversion Rate Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020.
What is conversion rate optimization? The conversion rate is the percentage of people who land on your website and take the action you want them to take (fill out a form, download an e-book, make a purchase). Conversion rate optimization is simply the process of increasing that percentage by improving the design or UX of your site.
The average conversion rate, across all industries, is 2.35%, but the top 25% convert at 5.31% or higher.
Today, you will learn the top 15 tactics that will improve your conversion rates and get your website into the top 25 percentile.
8. Put up an exit-intent offer
If your visitors start to leave your page, stop them. Give your visitors additional value with discounts, contests, or special or limited time offers. This helps create a huge fear of missing out.
If you can’t get them to complete the initial action you wanted, you can at least get their information with another, less threatening offer.
Even if customers aren’t ready to buy, you can offer a discount if they sign up for your email list – then nurture them to purchase something later.
Install a chatbot
Two different American Eagle chatbot experiences that provide target audiences with information and inspiration
Today, the number of users for messaging apps like WhatsApp, Slack, Skype, and their analogs is growing in leaps and bounds. Facebook Messenger alone has more than 1.3 billion monthly users. With messengers taking off, virtual chatbots that imitate conversations between humans for solving various problems are in much higher demand.
According to Sensor Tower, worldwide iOS and Android downloads of Facebook Messenger grew 5.66% from 145.3 million in Q1 2016 to 153.5M in Q1 2017.
It seems like a no brainer to start using chatbots and live chats to gather up those lost leads that don’t have time for a form fill or a phone call. People want the information they’re looking for as soon as possible with as little friction as possible. That’s what makes chatbots so great: they offer instant access to value while eliminating friction. There’s no sign-in or sign-up process, like an app or a website–and since the bot already has access to your social profile, it can personalize information for you in seconds.
9. Improve your site speed
So here’s what you can do: resize images with Tinypng.com, compress your site with Gzip, and install Google PageSpeed. Lastly, if all else fails, consider changing your web hosting as that may be the problem.