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6 ways to turn your blog into a successful Company

Last updated on June 8, 2020

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6 ways to turn your blog into a successful Company Bloggers who are interested in earning money for their efforts have found many ways to do this. Just remember, your chosen method, or combination of methods, should be appropriate for your intentions and content. For example, knitting blogs may have a hard time selling hats and T-shirts, while a blog based around a personality might become very successful at it.

6 ways to turn your blog into a successful Company; Realistically, using a subscription or paid membership model rarely works, since people aren’t typically willing to pay for content they can generally find for free elsewhere on the web. Unless you have a truly dedicated following and content that people find unique and valuable, consider other revenue-generating methods.

  • Selling merchandise with the blog’s brand, logo and content (books, hats, mugs, etc.)
  • Selling other products or services directly from a blog
  • Soliciting donations from readers
  • Participating in affiliate programs that offer high commission pay-per-click or pay-per-sale opportunities
  • Showcasing advertising from other companies within your blog. This can include banner ads, display ads, video ads, or text ads.
  • Offering premium content on your blog using a subscription or paid membership model

Let’s go into the main methods that will help you turn your blog into a sucessful business.

Related: The 7 Reasons why Businesses fail to stand


Simply put, this means you need to find out WHO you’re writing for and HOW you’re going to help them.

Skipping this important step is one of the biggest mistakes I see new bloggers making. Most of the time, new bloggers want to write about anything and everything their little heart desires, but they aren’t thinking about their reader… and that’s a BIG mistake.

Now, as a side note: If your blog is just a personal journal where you share your thoughts online, writing about anything and everything YOU love is fine. But if you want to turn your blog into a money making business, you have to think about your readers and what THEY want and need and love. And it starts with defining who that reader (or target audience) really is!

This crucial step is going to help the right people find and fall in love with your blog. It’s also going to help you grow faster and start making money sooner.


When you’re helping specific people fill specific needs, they remember you, they come back to you, and they recommend you to their friends! This is how businesses grow. Simple as that!

Whether you’re just thinking of starting your blog or you’ve been blogging for years, make sure you have a good understanding of WHO your audience is and WHAT they need from you.


If you want to turn your blog into a money-making business, you need to set your blog up the right way.

Don’t set it up the cheapest way, the easiest way, or the way that someone told you to on Facebook.

Set your blog up the way a real business owner would…because that’s how you turn this thing into a real business.

When you are starting a business, you want to set things up so that you actually OWN that business and have the ability to do whatever you want with it. Move the business, customize the business, grow the business, brand the business, etc.

It’s the same with your blog.

The absolute best way to turn your blog into a money-making business is to set up on a self-hosted platform using WordPress .org. In fact, the vast majority of online businesses use self-hosted WordPress… the list includes Forbes, eBay, The New York Times, The Washington Post, UPS, TechCrunch…and just about 26 million others!


People typically come to blogs for one of these reasons:

1. Education or information
2. Inspiration or motivation
3. Entertainment or adventure … or some variation of the three

Let’s break them down:

Education or information >>> the person wants to learn something or needs help solving a problem. The problem can be something as simple as finding a recipe or something as complicated as designing a website. Think of websites like Khan Academy, WP Beginner, Pinch of Yum, and Dollar Sprout. Each of these websites contain educational or informational blog posts!

Inspiration and motivation >>> the person is looking for a story they can relate to, for something to inspire them, or something to motivate them to take action. Think of fitness blogs like Diary of a Fit Mommy or motivational blogs like Tiny Buddha.

Entertainment or adventure >>> some bloggers are just plain funny, they tell great stories and bring great comedic relief that we need. It might be an informational blog with a humorous edge. It might be a blog like getting started with affiliate marketing, that’s all about entertaining and educating moms. Or it might be an adventure blog that allows readers to live vicariously through the writer. No matter what, most people want and need a little entertainment in their lives!

Keep these things in mind when you’re writing your content. Great content is the stuff that inspires, educates, encourages, and/or entertains!


One of the best decisions I ever made as a blogger was joining the Ultimate Bundles affiliate program. This is a company that sells bundles of niche-specific products through “heavily discounted, limited time only” sales a couple times a year.

Their affiliates get 40% of every sale, which is awesome. During my highest paying sale, I made over $2,000 in a single weekend… Although this won’t happen every single time, it’s a good indicator of how well their system works!

They have product bundles for all of the major niche markets, some of them being health and fitness, business, motherhood, blogging, productivity, and meal planning…

And they provide a ton of free training and support to help you make sales, which is why I think it’s been such a successful program for so many bloggers.

If you’re interested in promoting products that will be genuinely useful to your audience at a super affordable price, this is a company you want to work with. And if you take advantage of their marketing and training materials, you can definitely make some money from their program each time you promote it!


Blogging is one of the few legit businesses that you can invest very little money in, and still make money within a short period of time.

With that said, there are a few small investments that a new blogger needs to make if they truly want to up-level their biz this year!

Things like website hosting, a domain name, a computer or laptop, a phone or camera, some basic business education etc.

Another big mistakes that new bloggers make: saying that they can’t spend any money on their blog because they haven’t made any money from it yet.

But my friend, that is like saying you can’t stock the shelves in your grocery store until you have paying customers in the store…. That’s not the way business works. You stock the shelves first, and then the customers come in and buy groceries. And you make money.

So, don’t be afraid to invest a little bit of money in your blogging business. You don’t need to invest thousands of dollars, but every business requires some investment.

Promote your content to grow your following

Have you ever hit the publish button on the greatest blog post of all time, expecting it to go viral and spread like wildfire across the web, just to see a small traffic spike from your Facebook friends sizzle after just a few minutes?

Odds are this was a predictable event if all you did is hit publish and send to Facebook. The internet may have billions of users, but only a very small percentage of them are your Facebook friends and Twitter followers. To ensure your content succeeds and reaches the largest audience, you must promote it.

Online content promotion is an ever-changing game that requires a combination of social media, email marketing, SEO, and outreach. Some bloggers say you should spend a heck of a lot more time on promotion than content creation. If you are giving your content the time it deserves, that means you should be spending quite a few hours on promotion and outreach.

Affiliate Programs

Affiliate programs function basically like any other form of text, video or banner advertising, in that you’re paid to place an advertisement for a service, product or company on your blog. What’s different is that affiliate program ads require not only that your visitors click an ad but also that a sale results from the click. When a click-through from the ad happens, and then a sale is made, you’ll earn a pre-determined commission on that sale.

There are thousands of affiliate programs offered by every size and type of online retailer. Even Amazon and, as you probably know, offers a huge range of items–some of which may be suitable for you to sell from your blog, and for all of which Amazon or will pay you a percentage of sales.

Build an email list of dedicated subscribers

In the click of a button, Facebook could hypothetically turn off your page or stop showing your content to subscribers. You could wake up one morning to find that your Pinterest and Twitter traffic have died off and the only way to get it back is paid advertising. This has been the experience of countless bloggers, but you have one powerful hedge against the traffic whims of search engines and social networks.

Your email list is one of the most powerful tools you have to reach your audience. While Facebook and Google algorithms change, email doesn’t look to be going anywhere soon. In conversations with successful bloggers Darren Rowse of Problogger and Pat Flynn from Smart Passive Income, they shared that one of the most common mistakes site owners make is not starting an email list on day one.

If you don’t have an email list already, it’s time to get started. I personally use ConvertKit as my email service.


If you have blog content an image, or a logo that lends itself to being printed on mugs, T-shirts, and mouse pads, or other items, you should consider selling branded merchandise from your blog. Not only is it extremely fun to see your brand printed on all sorts of swag, but it will help you with promotions and can earn you some extra money.

There are several ways to go about creating and selling your own merchandise. The first, and most obvious, is to trek down to your local T-shirt shop with a copy of your logo, hand it over, wait a few days, and then take home several boxes of cotton and polyester goodies.

You could also sign up with an on-demand branding service. An on-demand branding service is an online store that sells a variety of items that are basically blank canvases for your logo, brand or funny quip. The various services offer such items as mouse pads, T-shirts, bumper stickers, clocks, aprons and so on. Each item you select to sell will be displayed, with your graphics on it, on the customized and branded web page that the service provides you so it looks like it’s your site selling your own merchandise. Through this page, your readers can purchase items, which are then printed and shipped. You don’t need to worry about doing anything except setting up the store and collecting the revenues. The service handles the rest.

Selling Display Ad Space

The standard and most reliable way to earn profits from your blog is by selling advertising space. Advertisers will pay good money to place their ads on your site if the conditions are right. In other words, if you can serve up tens of thousands or millions of targeted customers, advertisers will want to reach those followers by paying to run their ads on your blog.

In order to be desirable to advertisers, your blog must have reliable traffic and content that’s relevant to the advertiser’s product or service. Most text-ad networks take care of the latter for you by scanning your site text for keywords and displaying relevant ads, as we explained earlier. But signing up with contextual ad networks is not all there is to blog advertising.

When getting a blog started, signing up with Google’s AdSense (or a similar service from Yahoo! or Bing) just to get some money flowing is a good idea. But once you’re established, if you’re looking to make even better money with your blog, you might want to investigate ad networks.

Ad Networks

Advertising networks have been on the internet since the beginning. But the breakthrough of relevant textual advertising created a spike in the number of ad networks available to bloggers and website publishers. You’ll have plenty of options when seeking a network to join. They all function similarly in terms of how they publish advertisements on your blog. But they all have different methods for how, when, and how much they pay.

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